Academic Journey

I am currently a rising senior majoring in Digital Marketing in the Zicklin School of Business at Baruch College. My semesters in Baruch have shown me the importance of clear communication, creativity, and adapting to different environments. Working along with my classmates and networking amongst ourselves has taught me a lot. These experiences has offered me the opportunity to:

• Be organize, carefully plan and analyze any upcoming assignments;

• Observe and pay attention to detail;

• Work with peers and bring ideas to life;

• Quickly and effectively apply what I have learned from problems I have not encountered before.

Throughout my academic journey, classes have taught me public speaking, familiarizing myself with Excel and Microsoft. I have a basic understanding of platforms like Google Ads and Google Search Console Tools. Growing up with social media I know how to create posts and navigate apps like TikTok, Instagram, and X (Twitter). With the help of my marketing classes like Advance Digital Marketing and Market Research I understand the importance of:

• Search Engine Optimization (SEO) & Search Engine Marketing (SEM);

• Interpreting and analyzing data to effectively plan a campaign;

• Effectively collect data and wording of surveys;

• Consumer concerns and how to identify our target consumer.

With the help of my professors they showed me free ways to get different certifications. Like the Google Ads - Measurement Certification and HubSpot Academy - Inbound Marketing Certification. These certification courses have helped me recognize practical skills and knowledge of the marketing field. Bellow you can find and click the certifications.